Negotiate the Raise That Should Come With Your Promotion
A promotion with a token raise means you took on a bigger job for almost nothing. Counteroffer helps you anchor pay to the new role, not your old salary.
Coaching, not legal or financial advice.
What are you negotiating?
Your offer or current pay
Market-rate band
Talking points
Email template
CopyTiming
Coaching, not legal or financial advice.
Direct answer
To negotiate a promotion raise, benchmark the new role rather than accepting a small bump on your current pay, since promotions often come with a 10 to 20 percent increase but companies may offer far less. Counteroffer benchmarks the higher-level role, shows the gap against a token raise, and gives you a number and a script tied to your new scope. Frame it around the responsibilities you are taking on. This is career coaching, not financial or HR advice.
The problem
Companies often hand out a new title with a 3 percent raise, betting you will not benchmark the role, and the underpayment follows you through every future raise.
How Counteroffer handles it
Counteroffer treats the promotion as a new job, because it is. It benchmarks the higher-level role and location, contrasts that range with the raise on the table, and sets a counter number anchored to your expanded scope. Then it scripts the conversation so you tie the ask to the responsibilities you are now owning, not your past salary. You make the case that the pay should match the role, calmly and with data. It is a coaching tool that prepares your case, not a guarantee of the number.
▲ what it uses
The features behind promotion raises.
Walk in knowing your number.
Counteroffer is educational career coaching, not legal, financial, or HR advice.