Counteroffer

Executive Employment Agreement: Negotiate Your Executive Employment Contract Before You Sign

An executive employment agreement is the one contract in your career where almost every clause has a price, and the company writes the first draft from its own side. The time to change the severance multiple, the definition of good reason or the change in control terms is before you sign, while the company still wants a yes from you.

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Direct answer

An executive employment agreement is the contract that sets a senior hire's pay and, more importantly, what happens when the job ends: severance after a termination without cause or a resignation for good reason, change in control protection, equity treatment, restrictive covenants and golden parachute tax handling. The terms that move the most money are the severance multiple (anywhere from six months of base to two times base plus target bonus in the agreements filed with the SEC), a good reason definition that covers a demotion, a double-trigger change in control window, and a best-net 280G clause. Negotiate those before you sign. This is career coaching, not legal advice.

Run the numbers

Price the severance clause now, while it is still a draft.

The severance clause in your agreement is an exit package you are agreeing to in advance. Choose your level and company type, enter the base salary and target bonus from the draft, and the calculator returns the cash band executives at that level are usually paid on exit, plus the prorated bonus, COBRA subsidy and equity acceleration that belong in the same clause. Switch to the second mode to test the clause you were handed against that band, and tick change in control to run the golden parachute test. Nothing you type is uploaded or stored.

Executive severance calculator

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Leave it blank to use base plus target bonus as a stand-in. Your real figure is on your W-2s.

Cash severance, top of the band
Prorated target bonus for this year
COBRA paid for months
12 months of equity acceleration
Total to put in the counter

Bands are market conventions, not statistics: public companies commonly pay 1x base plus target bonus to senior executives and 1x to 2x to the CEO and direct reports; venture-backed companies commonly pay 6 to 12 months of base to the C-suite and up to 24 to a CEO. COBRA is capped at the 18 months it lasts after a termination (29 USC 1162). The 280G check applies the top federal rate of 37 percent plus 2.35 percent Medicare and leaves out state tax. This is career coaching, not tax or legal advice.

The problem

The draft arrives as a PDF from the general counsel, twelve pages long, with the salary and title you agreed on the phone on page one and eleven pages the company wrote for itself. The number you negotiated is right. What sits behind it is where executives lose money years later: six months of base when the role is eliminated, a good reason clause that does not cover being moved under a new boss after an acquisition, a non-compete that runs two years, and a bonus that is discretionary in every scenario where you are no longer there to argue for it.

How Counteroffer handles it

Paste the draft agreement or the offer letter, and Counteroffer benchmarks the pay and the severance against your level and company type, lists the clauses that cost you money on the way out, prices each one, and writes the redline request and the email to the person who can approve it. It prepares your side of the negotiation. It does not negotiate with the company for you, and it does not replace an employment attorney, whom you should also retain for a contract of this size.

The numbers

What five executive agreements filed with the SEC actually pay on exit.

Public companies file material executive contracts with the SEC as exhibits, which makes EDGAR the only large, free library of real executive agreements. We read five of them clause by clause. They are examples, not a statistical sample, and they span 2010 to 2023 and companies of very different size. That spread is the point: similar titles produced severance from six months of base to two times base plus target bonus.

Filed agreement Role and pay Severance without cause or for good reason Change in control Non-compete Golden parachute (280G)
Rural/Metro, 2010 President and CEO, $550,000 base, 85% target bonus 24 months of base (18 after the initial term), prior year bonus if earned, COBRA Handled in a separate change in control agreement; initial equity grant accelerates if the buyer does not assume it Two years Not addressed
IZEA Worldwide, 2023 CFO, $320,000 base, target bonus of at least 60% 9 months of base, prorated bonus on actual performance, 9 months of COBRA Same 9 months, but bonus paid at target, if terminated from 3 months before to 12 months after the deal 9 months, plus a 9 month non-solicit Best-net cutback
Capstone Companies, 2020 CFO and COO, $191,441.96 base, discretionary bonus 12 months of base, prior year earned bonus, 12 months of COBRA reimbursement The deal itself counts as good reason if the executive resigns within 6 months 18 months Not addressed
Pluralsight, 2018 General Counsel, $270,000 base, discretionary bonus 6 months of base, 6 months of COBRA, no bonus Not in the agreement One year Not addressed
Office Depot change in control agreement, 2011 Executive officer Not covered by this document Two times (base plus target bonus), prorated target bonus, COBRA premiums as a lump sum, 24 months of outplacement; double trigger within one year One year Best-net cutback

Three patterns are worth taking into your own negotiation. The smaller-company CFO got no more cash on a change in control than on an ordinary termination, only a bonus paid at target instead of on actual performance. The general counsel agreement paid six months of base and no bonus at all. And the only two documents with a written 280G clause both chose best-net, which pays whichever of the full or the reduced amount leaves the executive more after tax; the other three are silent, which leaves that decision to the company on the day it matters most.

The stat everyone quotes

"The company uses a standard executive template, so the terms are not negotiable."

False. The template is the company's opening position, and filed agreements show how far the same clauses move between companies.

Every company has a template, and every executive agreement filed with the SEC started as one. The fact that five agreements for similar roles pay anywhere from six months of base to two times base plus bonus tells you the template is where the negotiation begins. A company that has already chosen you over the other finalists is not going to walk away over a good reason definition.

The leverage is also at its peak before you sign. Once you have resigned from your current role, you are negotiating against a start date and a gap in pay. Before that, the company is still selling, and a request framed as "help me say yes quickly" is heard very differently from the same request made a year into the job.

What is harder to move is anything the board has standardized across the executive team, such as the equity plan terms or a company-wide clawback policy. Ask anyway, but expect the room to be in the severance amount, the definitions, the change in control window and the length of the covenants rather than in plan documents that govern everyone.

How to do it

How to negotiate an executive employment agreement, clause by clause.

01

Get every document the agreement points to

The agreement usually incorporates others by reference: the equity plan, your award agreements, a severance plan, a clawback policy and sometimes a separate change in control agreement, as the Rural/Metro and Office Depot filings do. Ask for all of them before you comment on anything, because the equity treatment on exit is often decided there and not in the agreement you were sent.

02

Fix what severance is calculated on, then the multiple

Check whether severance is a number of months of base only or of base plus target bonus. On a 60 percent target bonus that difference alone is worth more than a third of the package. Then ask for the multiple that fits your level; the executive severance package calculator shows the usual band by level and company type.

03

Rewrite good reason so a demotion counts

Good reason is what lets you resign and still collect severance. The strong version covers a material diminution in duties, title or reporting line, a cut in base salary, a relocation of more than a stated distance (50 miles in the Rural/Metro and Capstone filings), a material breach and a buyer's failure to assume the agreement. Read the notice and cure windows too: the IZEA agreement requires notice within 60 days, gives the company 30 days to cure, and then gives you 30 days to resign. Miss a window and the claim is gone.

04

Ask for double-trigger change in control protection with a window before the deal

A double trigger pays when a change in control is followed by a termination without cause or a good reason resignation within a protection period. Ask for the period to start before the deal closes as well as after it, because executives are often let go while a sale is being negotiated. IZEA covers three months before to twelve after; one to two years after the deal is common. Ask for the bonus at target and for unvested equity to accelerate on the second trigger.

05

Insist on a best-net 280G clause

If payments contingent on a deal reach three times your base amount, the part above one times it carries a 20 percent excise tax on you. A pure cutback reduces you below the limit even when that leaves you with less; a best-net clause pays whichever version leaves you more after tax. Gross-ups have become rare at public companies, so best-net is the realistic ask. Our 280G best-net versus cutback calculation walks through the arithmetic.

06

Shorten and narrow the restrictive covenants

The filed set runs from nine months to two years. Ask for the non-compete to match the months of severance you are paid, to apply only after a termination for cause or a resignation without good reason, and to name competitors rather than an industry. California, Minnesota, North Dakota and Oklahoma void employee non-competes almost entirely, and several states set salary floors, so check your state on the non-compete negotiation page before you trade anything for it.

07

Turn a discretionary bonus into a stated target

A bonus that is "determined solely at the discretion of the compensation committee" can be zero in the year you leave. Ask for a target percentage in the contract, as the IZEA agreement does with its "in no case less than 60%" language, and for the severance clause to pay it prorated at target rather than on actual performance judged after you have gone.

08

Settle the release, timing and legal fees now

Severance is almost always conditional on a release of claims. If you are 40 or older, federal rules give you at least 21 days to consider it (45 in a group program) and 7 days to revoke. Ask for the release form to be attached as an exhibit today so its scope cannot grow later, for payments to start within 60 days of termination, and for the company to reimburse a capped amount for your own attorney's review of this agreement.

copy and paste

The redline email that asks for the exit terms in one pass.

Send this to the person who owns the offer, usually the CEO, the CHRO or the general counsel, after you have read every incorporated document. It works because it accepts the economics you already agreed, keeps the list short, and ties each change to protection you need rather than to more money today.

Subject: Employment agreement, a few changes before I sign Hi [name], Thank you for the draft. I am excited to sign, and the base, bonus and equity all match what we discussed. I have a short list of changes, all about the exit terms: 1. Severance of [months] months of base salary plus target bonus, rather than base only. 2. Good reason to include a material change in title, reporting line or duties, a relocation of more than 50 miles, and a successor's failure to assume the agreement. 3. Double-trigger change in control protection from [3] months before to [12] months after a change in control, with the bonus at target and full acceleration of unvested equity. 4. A best-net provision for any payments subject to Section 280G. 5. The non-compete limited to [months] months and applying only after a termination for cause or a resignation without good reason. 6. Reimbursement of up to [amount] for my attorney's review. I am comfortable with the rest of the agreement as drafted, and I would like to sign this week. Best, [your name]

Swap the bracketed parts for your own numbers. Counteroffer writes this for your exact offer.

Frequently asked

Executive employment agreement questions people ask before they sign.

What should be included in an executive employment agreement?

Title, reporting line and duties; base salary, target bonus and equity; benefits; the term and whether employment is at will; definitions of cause and good reason; severance for each way the job can end; change in control protection; restrictive covenants; the release requirement; 280G handling; and clawback. The exit clauses matter most, because they decide what you are paid when the relationship ends on the company's terms.

Is an executive employment agreement negotiable?

Yes. The company's draft is its opening position, and agreements filed with the SEC for similar roles differ widely on severance, change in control and non-compete terms. The strongest moment is before you sign and before you resign from your current role. Keep the economics you already agreed and focus the requests on the exit terms, which cost the company nothing unless things go wrong.

What is typical severance in an executive employment agreement?

In the five agreements filed with the SEC that we compared, severance ran from six months of base salary for a general counsel to 24 months for a CEO, and to two times base plus target bonus under a change in control agreement. Public company conventions are about one times base plus bonus for senior executives, with more for the CEO. These are examples and conventions, not statistics.

What does good reason mean in an executive employment agreement?

Good reason is a list of company actions that let you resign and still collect severance as if you had been terminated without cause. It usually covers a material reduction in duties or authority, a cut in base salary, a relocation beyond a stated distance and a material breach. Most definitions also require written notice and a cure period, so the timing rules matter as much as the list.

What is a double trigger change in control?

A double trigger means benefits are paid only if two things happen: a change in control of the company, and then a termination without cause or a good reason resignation within a set protection period. A single trigger pays on the deal alone. Double trigger is the norm today, which is why the length of the protection window, and whether it starts before the deal closes, is the term worth negotiating.

Should I hire a lawyer to review my executive employment agreement?

For a contract of this size, yes, and asking the company to reimburse a capped amount for that review is a common request. A lawyer reads enforceability, the release and the tax structure. Counteroffer covers the commercial side: what each clause is worth, what to ask for, and the email. Our note on when you need a lawyer to review a severance agreement covers the same split at the exit stage.

How long is a non-compete in an executive employment agreement?

Commonly six months to two years. The five filed agreements we compared ran nine months, one year (twice), eighteen months and two years. Whether it can be enforced depends on your state: four states void employee non-competes almost entirely and several set minimum salary thresholds. Ask for the length to match your months of severance.

What is the difference between an executive employment agreement and an offer letter?

An offer letter states the pay and start date and usually confirms at-will employment. An executive employment agreement adds the terms that govern the end of the job: severance, good reason, change in control, covenants and tax provisions. If you are offered an executive role with only an offer letter, asking for a severance and change in control letter alongside it is a reasonable request.

Where can I find sample executive employment agreements?

Search the SEC EDGAR full text search for "executive employment agreement" and filter to exhibits (they are usually filed as Exhibit 10). These are real, signed agreements from public companies, which makes them far more useful for benchmarking your draft than a template. Look at companies of similar size and stage to yours, because terms differ a lot between a small cap and a large one.

Can an executive employment agreement be at will?

Yes, and many are. At will means either side can end the relationship at any time. The agreement still decides what you are paid when that happens, which is why an at-will executive agreement with strong severance and good reason terms can protect you better than a fixed-term contract with weak ones.

What it uses

The features behind executive employment agreement negotiation.

Walk in knowing your number.

Counteroffer is educational career coaching, not legal, financial, or HR advice.