Salary Expectations Answer Scripts for Nurses, Software Engineers and Sales Roles
What are you negotiating?
Your offer or current pay
Market-rate band
Talking points
Email template
Timing
Coaching, not legal or financial advice.
The right answer to the salary expectations question depends on what your pay is actually made of. A registered nurse quoting a base rate is leaving out shift differentials and overtime that can add twenty percent or more. A software engineer quoting base alone is ignoring the equity grant, which at senior levels is often the largest number in the package. A sales representative quoting base is answering the wrong question entirely, because the figure that matters is on target earnings and the quota behind it. Give a range for the component your profession is actually paid in, name the structure explicitly, and ask what the rest of the package looks like before you commit to anything.
Why the standard advice breaks by profession
Almost every guide to this question gives the same instruction: research the market, give a range, do not go first with an unresearched number. That advice is correct and it is also incomplete, because it assumes pay is one number. For a large share of US professionals it is not. The gap between what you say and what you take home is decided by which components you mentioned and which you left on the table.
Here is what the median actually looks like for three professions where the structure differs sharply, and what the number in your offer is really built from.
| Profession | US median annual wage, BLS May 2024 | What the pay is actually made of | What to quote when asked |
|---|---|---|---|
| Registered nurse | $93,600 | Base hourly rate, plus shift and weekend differentials, plus overtime, plus certification pay and sign-on bonuses | An hourly base range, then ask separately what the differentials and the sign-on look like |
| Software developer | $133,080 | Base salary, annual bonus target, and an equity grant that vests over three or four years | A base range plus your total compensation target, kept as two separate numbers |
| Sales representative, technical and scientific products | $100,070 | Base salary and variable commission, usually quoted together as on target earnings against a quota | The on target earnings figure, the base to variable split you want, and a question about quota attainment |
Medians are national and every one of these varies enormously by metro area, employer type and specialty, so treat them as a floor for the conversation rather than as your answer. The point of the table is the third column. Quote the wrong component and you have anchored yourself on a fraction of the package.
Nurses: quote the hourly base, then price the differentials separately
Nursing pay is built in layers, and recruiters quote the layer that sounds highest to them and lowest to you depending on the moment. The base hourly rate is what most postings advertise. On top of that sit evening, night and weekend differentials, which commonly run a few dollars an hour each and are worth real money to anyone working nights, plus overtime at time and a half, charge nurse pay, and certification premiums.
Give your expectation as an hourly base range, because that is the unit the requisition is written in and an annual figure will simply be converted back and possibly converted badly. Then treat the differentials as a second, separate negotiation. They are frequently set by a published grid or a collective bargaining agreement and genuinely cannot move, which is useful to know, because it tells you to spend your effort on the things that can: the base step you are placed on, credit for prior years of experience, the sign-on bonus and its repayment clawback period, and shift commitments.
The single most valuable question in a nursing offer conversation is which step of the scale you are being placed on and how many years of prior experience were credited. Placement is often discretionary within a band, an error there compounds for as long as you stay, and correcting it is a much easier ask than requesting an exception to the scale.
The script
"For a base rate I am looking at $X to $Y an hour for this specialty, based on what I am seeing locally. Before I firm that up, could you tell me what step of the scale that would put me on, how many years of my experience are being credited, and what the night and weekend differentials are? I want to compare the whole thing rather than just the base."
Software engineers: two numbers, never one
Engineering compensation at most technology employers is base, bonus and equity, and the mix shifts heavily toward equity as level rises. Answering with a single salary figure quietly tells the recruiter you are negotiating on base alone, which is the component with the least room in it, because base is usually constrained by a published band for the level while equity budgets are far more flexible.
Answer with two numbers. Give the base range you expect and separately give the total compensation figure you are targeting for the first year, then ask what level the role is mapped to. Level is the variable that decides everything else. A role that lands one level higher typically moves base, bonus percentage and equity all at once, which is why arguing about level is more productive than arguing about salary.
Be careful with equity arithmetic. A grant quoted as a dollar value is usually the value at grant, spread over a four year vest, sometimes with a one year cliff before anything vests at all. Private company equity is worth whatever the company is eventually worth, which may be nothing, so a total compensation figure that leans heavily on private shares is not comparable to the same figure at a public employer. Ask for the number of shares or units rather than the dollar value, the vesting schedule, and the strike price if they are options.
The script
"For base I am targeting $X to $Y, and I am looking at somewhere around $Z in total compensation for the first year once bonus and equity are included. What level is this role mapped to, and what does the equity component usually look like at that level? If the base band is fixed I would rather talk about the grant than push on salary."
Sales: the quota matters more than the number
Sales roles are quoted in on target earnings, meaning base plus the commission you would earn at one hundred percent of quota. It is the only one of these three professions where the headline number is conditional, and it is where the most expensive mistakes get made, because on target earnings is a projection rather than a wage.
An eighty thousand dollar base with a two hundred thousand dollar on target earnings figure is worth very little if nobody on the team hit quota last year. So the expectation you state should include three things: the on target earnings figure you want, the base to variable split you prefer, and a question about actual attainment. A fifty fifty split at a company where most reps miss quota is worse than a seventy thirty split at one where they do not, and only one of those facts is printed in the offer letter.
Ask what percentage of the team hit quota in the last full year, whether the territory is new or inherited, what the ramp period pays, and whether commission is capped or accelerates above target. Ramp is the one people forget: several months at reduced or guaranteed commission while you build a pipeline is normal and negotiable, and a weak ramp can cost more in the first year than any base concession is worth.
The script
"I am targeting $X in on target earnings, and I would prefer a split closer to $Y base so the fixed portion is workable. Two things that would help me price this properly: what percentage of the team hit quota last year, and what does the ramp look like for the first two quarters? If the territory is new I would want to talk about the ramp guarantee."
What all three have in common
Whatever your profession, three rules hold. First, the bottom of any range you name is what you will be offered, so the floor has to be a number you would genuinely accept. Second, your current pay is not the basis for your expectation, because pricing yourself off what you already earn carries every past underpayment into the new job. Third, check the posting before you answer anything, because in thirteen US jurisdictions including California, Colorado, New York and Washington a good faith pay range is legally required to be in the ad. Those published ranges are not decoration. Employers build them from real benchmarking data, which is also why the band is usually wider than the offer they intend to make, and why the top half of it is available to candidates who ask for it. If you are on the other side of this and responsible for setting them, that work is what defensible pay bands and compliant posted ranges exist to solve.
The fourth rule is the one people find hardest: say the number, then stop talking. The silence after a figure is uncomfortable and the instinct is to soften it. Softening is what turns a researched range into an apology.
What should I say if I do not know the market rate for my profession?
Ask for the range instead of guessing. Say that you would like to understand what the role is budgeted at before you give a figure, which is a normal and professional request that recruiters hear constantly. If they decline and press you again, give a number, because deflecting twice reads as evasive. A wide, honestly caveated range is better than silence, and far better than a figure you invented under pressure.
Do salary expectations differ between a staffing agency and a direct employer?
Yes, and it works in your favor with an agency. An agency recruiter is usually paid a percentage of your first year salary or a markup on your hourly rate, so their incentive points the same direction as yours on base pay. You can be more open about your target with them. Direct employer recruiters are screening you against an approved band on the requisition, so the same number is being used to filter rather than to sell you.
Should I give a different number for a contract or travel role?
Yes, and it needs to be substantially higher. Contract and travel roles typically carry no employer paid health insurance, no retirement match, no paid time off and no job security, and independent contractors also pay both halves of Social Security and Medicare. Quoting your salaried hourly rate for contract work is a large real pay cut. Price the missing benefits back in before you name a rate.
Get the number before the call, not during it
Every script above depends on having a figure ready. Counteroffer works out your salary expectations range from your role, level and location rather than from your current pay, and gives you the wording for each stage of the process. If the offer has already arrived and the number is low, the counter offer guide covers what to send next, and the total compensation guide has the component values for comparing two packages properly.
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